721 started as an everyday hustle, it’s when someone is passionate about making and creating a brand that the world will never forget! seven days a week 21 hours a day is the foundation of this brand. You only need 3 hrs to sleep and back up on your grind. That’s the dedication and meaning of Seven21! Seven21 was passed down by my father who started this brand 21 years ago, so it’s a legacy that I’m taken over and gonna take it global!